With more than 11 years of expertise in the field of public relations and marketing, Publicity Works remains true to its mission – the relentless pursuit of results. The Royal Oak-based company has recently expanded its focus to include comprehensive publicity services for movie, television and video productions filming around Metro Detroit.

On the heels of the nation’s best tax incentive, with Michigan offering up to 42 percent in rebates for projects carrying a budget of $50,000 or more, the state has seen a rush of interest from filmmakers. With a well established a client base and solid reputation across the state, Publicity Works is fully prepared to handle unit publicity for these projects. Consider the following core competencies:

• We are in a prime location and position to connect producers, cast and crew with the media during film shoots, and to build public interest for these projects.
• We are focused on customizing a strategy to handle all aspects of media coverage, including the appropriate scheduling of interviews and set visits during film production.
• We have strong contacts in local, national and film industry media and can ensure projects are properly promoted and press coverage is handled in the best interest of the project.
• We offer a complete package including writers on staff and professional partnerships with photographers, digital filmmakers and online experts, making it easily to execute comprehensive press kits detailing cast and crew lists and interviews, a film synopsis and production notes.
• Our staff is prepared to assist in the creation of electronic press kits (EPKs) containing behind-the-scenes footage, still photography, interviews with cast and crew, and more.
• We blend both traditional and cutting-edge convergence media to formulate a strategy that best-suits the project at hand.
• Our clients included world-renowned DJs; promotion of the world’s largest annual free electronic music event; and some of the hottest nightlife spots and restaurants metro Detroit and Ann Arbor.
• We’re experienced in the production of television programs and DVD projects.

For more information, visit www.publicityworkspr.com or call (248) 691-4466.