Public Relations, Sponsor Management, Brand Articulation, Business Launch, Business Re-Launch
• Music & Entertainment
• Organized Labor
• Real Estate
Publicity Works has had the pleasure to partner with clients and meet and exceed their marketing challenges, which have ranged from: managing the perception that a shopping destination can be both upscale and friendly; introducing a national brand via a successful event in the local marketplace; helping an established dining destination communicate a renewed energy and excitement; launch new retail and entertainment venue concepts making them both accessible and relevant; and assisting clients in staying top-of-mind with positive, consistent media coverage.
• Realizing that each client has a unique and interesting story to tell, and utilizing the media, and cultivating key sponsor partners to articulate each client’s vision.
• Developing a strategy that is both powerful and flexible to further define the client’s key advantages among the media and important constituents.
• Maintain awareness of competition, technology, new modes of communication, trends to keep clients relevant, the destination desirable, and the experience unique.
We have been successful in partnering with our clients to determine their unique qualities, and using the media, events, advertising, and other marketing tools to further distinguish them from competition, create recognizable value, heighten awareness, and drive visitors, sales, diners, shoppers, and attendees to their respective doors.