The Fifth Royal Oak: Branding, Sponsorship, and Media Management

CHALLENGE:
Distinguish The Fifth Royal Oak from competitive area residential developments.

STRAGETY:
Work with the client to develop and articulate key competitive advantages.

Strategize, develop and execute a result-oriented, high media placement public relations/media management campaign.

Publicity Works utilizes relationships with key city magazines – Ambassador and HOUR Detroit – partnering with these high-profile publications creating an advertising campaign with sponsorship, and event components, which generated recognition created awareness, articulated the client’s key advantages, and drove traffic to the models and sales office.

RESULTS:
Events were well attended due to high-profile media coverage, and were attended by the identified target market, dignitaries and celebrities including political figures, professional athletes, members of the media, and buyers.

Media coverage included placement in media venues such as: Dbusiness, HOUR, Ambassador, The Detroit News, Detroit Free Press, The Oakland Press, The Building Tradesman, Oakland Business Review, The Daily Tribune, and inclusion in online media outlet MetroModeMedia.com, as well as inclusion in high-profile luxury residence blogs and info sites.

During our partnership with the client, the client received media exposure on an average of every ten days.