The Detroit School of Rock & Pop Music: New Business Launch, PR Blitz, and Event Promotion
Introduce a unique, creative business concept to the public via the media with no advertising budget, relying strictly on PR and media management activities and event promotion.
An aggressive public relations and marketing program was initiated to educate the public about the unique Detroit School of Rock & Pop Music concept – Stop Practicing, Start Performing! The communications strategy concentrated on attracting music students, closet rockers, and bands of all ages to this unique music studio that focuses on developing music skills while having fun and actually learning to perform.
The media blitz, strategized and executed by Publicity Works, resulted in high-profile media placements on television, radio, print – magazines and dailies, and online news venues. Many placements were secured on behalf of the client in quick succession to a diverse group of media outlets, generating student enrollment within a very short window of time.
Our initial engagement with the Detroit School of Rock & Pop Music was a special 90-day project partnership with the goal of getting students enrolled and keeping the doors open. Fortunately, we assisted the client in not just keeping his doors open, but also enabling him to share his vision with students of all ages and skill levels who now are experiencing the joy of not only mastering the note, but also rockin’ out!
Our partnership with the Detroit School of Rock and Pop Music has moved beyond the grand opening and achieving recognition in the media and the public, to positioning the school as one of Michigan’s most exciting new creative businesses, a true community gem that spreads the joy of music and performing.
Publicity Works secured press coverage with WJR’s Mitch Albom program, WWJ-950AM, Royal Oak Review, WJBK-FOX2, MetroModeMedia.com, Observer & Eccentric’s FILTER, Real Detroit Weekly, HOUR Detroit, Dbusiness, and Metromix Detroit.