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It might as well be common sense. Public relations and social media go hand-in-hand. They are forms of communication that, when working in tandem, have the ability to present a solid brand and clear message for any business. 2009 taught us that.
Last year we embraced social media with open arms, as so many PR professionals [...]

Your company’s revamped Web site is up-and-running and your social media networks are in place. Now what?
It’s time to start the conversation. Social marketing is a participation game. It’s about engagement. Successful social marketing campaigns require a fresh, consistent stream of useful online content. Here are three tips to keep in mind:
 Be a Publisher
Remember, your [...]

By now a third of businesses recognize social media as a useful tool in promoting products, services and solidifying a brand identity. According to the results of a Deloitte 2009 Ethics and Workplace Survey taken last month, 30 percent of executives noted that social networking was indeed a part of their business strategy. But, as [...]

Social networks like micro-blogging site Twitter have garnered plenty of attention lately – thanks to celebrity supporters from Oprah to Ashton Kutcher. Sure, it helps to have a recognizable name or brand when you’re trying to build a base of Twitter followers, Facebook fans or LinkedIn connections, but it’s not a requirement.
In a recent CNN.com [...]

Social Media has changed the way we do business. There is no doubt about that. At the same time, it has changed the playing field for job-seekers and employers. We all have more information at our disposal – which can be useful or detrimental to a job search.

We’ve compiled the following strategies to help you to connect with those companies that are hiring [...]

It’s starting to feel like a bad Quote of the Day calendar. We’re constantly encountering news about a newspaper that is scaling back, moving entirely online or shutting down completely.
Metro Detroiters are still adjusting to the idea that the Detroit News and Detroit Free Press will no longer deliver a print product to subscribers every [...]

With more than 11 years of expertise in the field of public relations and marketing, Publicity Works remains true to its mission – the relentless pursuit of results. The Royal Oak-based company has recently expanded its focus to include comprehensive publicity services for movie, television and video productions filming around Metro Detroit.
On the heels of [...]

The microblogging site Twitter has amassed some 6 million users in its few short years of existence. As avid Twitter users ourselves, we got to thinking – who else exactly is out there?
It seems to be a topic of some debate.
A recent post by Allen Weiss on Marketing Prof’s Daily Fix Blog noted that in [...]

The rules of public relations and marketing are changing fast. At Publicity Works we’re keeping pace with the latest developments and techniques in the field – whether clients have more traditional needs or are ready to Tweet their message out to the masses.
Through our ongoing research, we’ve witnessed the altered landscape of this industry and [...]

Once you decide to take that first step to Twitter or develop a profile on LinkedIn or Facebook, consider all the potential it holds for your marketing strategy.
While the tried and true methods of publicity – from a mention in a magazine to a perfectly promoted event – still have significant value, the results can [...]