Blog Works! Where we share our ideas to help you succeed!

Ugh, another social media platform? You’re thinking “I barely have time for Facebook, Twitter, LinkedIn, and Youtube, now I have to do Pinterest? Before you wave this one off lets look at the perks of pinning for your business.
What is it?
Pinterest is a virtual pinboard where one shares the things they like with friends through [...]

It’s obvious that social media has completely changed the marketing business. But is it just a bunch of hoopla or is it worth the time, effort and money for your brand?
You bet your bottomline it is!
Recent social media studies report that when customers are exposed to social media content they are more likely to [...]

Running a business is hard enough and marketing your brand, product and yourself takes extra time, energy and brainpower. But to be successful and acquire more business you must do more than care for your customers, douse fires, and pay bills.
Publicity Works is here to help! We’ve come up with a few simple [...]

We’re confident 2011 will be a promising year, but to ensure future success and stability we’ve made a few resolutions.  We resolve to:

Embrace new trends

The technological landscape is constantly changing and it’s important to communicate in the most effective way possible.  We resolve to stay abreast of new mediums.

Give back to the community in creative ways

Publicity Works [...]

Facebook stopped being the casual site for college students long ago (at least in the fast-paced world of technology). This means you need to stop using Facebook casually. Unless you’re stuck in a unibomber-like shack, you most likely have Facebook friends who are coworkers, relatives, acquaintances, etc. The point is not everyone who sees your [...]

Just because your company is blogging or posting to Facebook and Twitter doesn’t mean all grammar goes out the window. You should still take care to spell check your content, use AP Style and proofread your posts. The information highway shouldn’t mean you take a detour to sloppy, incomplete sentences or heaven forbid post proofs [...]

It might as well be common sense. Public relations and social media go hand-in-hand. They are forms of communication that, when working in tandem, have the ability to present a solid brand and clear message for any business. 2009 taught us that.
Last year we embraced social media with open arms, as so many PR professionals [...]

Your company’s revamped Web site is up-and-running and your social media networks are in place. Now what?
It’s time to start the conversation. Social marketing is a participation game. It’s about engagement. Successful social marketing campaigns require a fresh, consistent stream of useful online content. Here are three tips to keep in mind:
 Be a Publisher
Remember, your [...]

By now a third of businesses recognize social media as a useful tool in promoting products, services and solidifying a brand identity. According to the results of a Deloitte 2009 Ethics and Workplace Survey taken last month, 30 percent of executives noted that social networking was indeed a part of their business strategy. But, as [...]

Social networks like micro-blogging site Twitter have garnered plenty of attention lately – thanks to celebrity supporters from Oprah to Ashton Kutcher. Sure, it helps to have a recognizable name or brand when you’re trying to build a base of Twitter followers, Facebook fans or LinkedIn connections, but it’s not a requirement.
In a recent CNN.com [...]