Your competitor is getting media coverage with daily newspapers, weekly magazines, radio segments, blogs, and even television appearances – why and how is this happening while your company receives no media attention? Chances are your competitor is working with a public relations firm garnering media opportunities.
These basic tips will help you procure media coverage, but as a busy business owner you most likely do not have the time or resources to promote your company:
- Develop relationships with reporters and editors
- Determine newsworthy hooks/angles
- Understand online social networking
- Cooperate with journalists in a timely fashion – never make a reporter wait
- Have ideas ready to pitch media when media calls looking for news
- Offer exclusive interviews
How do media opportunities happen? Well, it certainly is not a wave of a magic wand. Many contributing factors are in place already before a media placement is secured, and a public relations firm and/or marketing agency has the capabilities to help you get the media coverage your company deserves
